The Naked CMO

Great thoughts on post-honeymoon blues of acquisit...

2012-01-20T23:15:15.812-08:00

Great thoughts on post-honeymoon blues of acquisitions. I have witnessed companies choke the acquisition by forcing standard scale customer segmentation on acquired companies. The customer segmentation for a B2B company with average ASP of $60 - $100 is much different than that with average ASP of $5. This results in choking of acquired companies and the founders usually leave.

But

Social media shouldn't be viewed as a vanity. ...

2012-01-19T23:10:12.485-08:00

Social media shouldn't be viewed as a vanity. It's a necessity when it comes to interacting with your customers.

seo company

Rightly said about the problems with innovation. A...

2012-01-01T23:33:15.219-08:00

Rightly said about the problems with innovation. About 4% of the innovations actually make any market impact and that is due to lack of operational/strategic and customer focused innovation. My blog www.concept2revenue.com highlights some of the strategic and customer experience frameworks that can used by entrepreneurs. I plan on blogging further about making innovation work.

I definitely agree with your article, thank you ve...

2011-12-01T20:59:13.549-08:00

I definitely agree with your article, thank you very much.

We created three somehow successful mobile version...

2011-08-31T21:53:15.608-07:00

We created three somehow successful mobile versions f our web site (women magazine) trying to embrace our user base that was going mobile, but advertising revenue from mobile access is a joke. CTR are very low and the volume is just nt there. So we switched to paid apps and at least revenue is u der our control... Still nt as big as display ads on the bigger screen... So we are raising prices of

Fans are a waste of money as most fans are spam cr...

2011-06-14T14:09:03.637-07:00

Fans are a waste of money as most fans are spam created by advertising firms or bots created by outsourced houses in India and China. It still amazes me that a bunch of geniuses in marketing have note figured out yet the scam that is going on. Great stats from www.Colligent.com to unmask the truth! Nice job

Nice stats! I was always wondering about "lik...

2011-05-16T19:40:35.968-07:00

Nice stats! I was always wondering about "likes" in Facebook because we spent a fortune getting over 50,000 followers and saw no business impact. Actually some followers were fake accounts. I wonder who is behind those fakes accounts!

Luis, great post. I believe that marketer's im...

2010-06-04T06:13:02.168-07:00

Luis, great post. I believe that marketer's imperative today is to facilitate communications and relationships between their Brand Advocates and prospects wherever conversations and purchase decisions are happening. As you point out, these conversations and purchase decisions are typically not happening on a brand's website but rather on Facebook, Twitter, shopping and review sites, blogs